“People will stare. Make it worth their while.” - Harry Winston.

Who We Are

Established at the dawn of 2018 in the heart of San Francisco, Evelyn Reed Fine Jewelry is a forward-thinking provider of fine jewelry - minus the high price-tags. We are passionate about fashionable, accessible, and boutique-caliber jewelry that’s just as beautiful as it is affordable. While our business is new, it’s backed by 30+ years of hands-on experience in the jewelry business. Evelyn Reed Fine Jewelry is co-headed by a GIA graduate (one of the industry’s most prestigious credentials) and passionate jewelry connoisseur who is unapologetically addicted to timeless jewelry. Her eye for style is the secret behind Evelyn Reed Fine Jewelry’s popularity. We are obsessed with attention to detail, leaving no stone unturned in our pursuit of perfection - for you.

What We Do

We firmly believe that every woman deserves to feel confident, timeless, and elegant. This passion motivates us to do what we do - and we take great pride in traveling the world to source and curate the very best jewelry designs for our fashion-conscious customers. We take jewelry just as seriously as you do, which is why we have a continually-evolving line of designs. In fact, we upgrade our unique collections every single month. Times changes, and so do trends. We want to equip our customers with fashionable pieces that turn heads and make you the envy of all your friends. We’re continuously inspired by feminine grace and the go-getting women all around us.

Why We Do It

It’s safe to say that the jewelry industry is pretty packed. While there are a whole lot of jewelry lines out there, few are able to fuse quality with affordability. Our jewelry reflects our passion for fashion- forward design and the value of the REAL materials we use - including Gold, Diamonds, and genuine Gemstones. At Evelyn Reed Fine Jewelry, you’ll never find cheap, fake pieces of jewelry plated in gold. We offer the real deal, for a fraction of traditional costs. Our low overheads mean we can pass the incredible cost savings onto you. Markups are real, and we hate them just as much as you do. That’s why we have boldly cut out the middleman so we can sell directly to you as the customer, finally making fine jewelry accessible and affordable to all. We believe that jewelry is so much more than just, well, jewelry. It’s an extension of who you are as a person, what you believe in, and what you stand for. That’s why we never cut corners at Evelyn Reed Fine Jewelry.

We believe that fine jewelry should be accessible, cost-effective, and deliver long-lasting value for years to come - something you can pass on from generation to generation and be endlessly proud of. That’s the Evelyn Reed Fine Jewelry vision.